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Author: Marc Goldman
HTML is great. But what really makes your site super powerful?
The Backend or the processes running in the background that
make everything on your website really click. And what powers
the backend? CGI Scripts.
Some of you may know what CGI scripts are and others may not
CGI scripts are the key to creating interactive websites that
automate your online business. Instead of getting too technical
about scripts, lets talk about 5 powerful CGI scripts that every
website should have if they have any desire to conduct
E-commerce.
Number 1: First off, you must have forms on your website. You
should be utilizing forms for everything including retrieving
demographic information from your visitors to processing credit
card orders. You can also use forms to send contact information
so that your visitors do not have to use email to contact you.
The beauty of forms is that not only can you retrieve the
information you request, you can also include hidden fields to
be submitted with each form so that you know certain information
like what website the visitor came from, their IP address
(useful for fraud protection) and much more. Some form scripts
even let you send autoresponses to the submitter. So, for
example if someone fills in a form to sign up for a newsletter,
you can send them an automated reply thanking them for their
submission and including basically anything you want without
having to lift a finger.
Number 2: The next script every site should be using is a
"recommend it" script. This is a script that allows your site
visitors to recommend your site ( Next Page )
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