Author: Daryl Chin
1) Do not know what are your "Rights"!
Have slight idea of what are your "Rights"! Do not differential
clearly what are the Exclusive Right, Master Right, Reprint
Right, Resell Right, etc. Allow people to distribute your
product but not allow them to reprint!
2) Do not
involve! State less and do not list out all the "Rights" you
are selling! Do not mention clearly what are the limits,
availabilities, do's and don'ts, and other important
information that are allowed for each "Right"!
3) Do not grant your "Rights" properly!
Do not write down on paper or special section stating that you
are granting your "Rights" to your buyers! Let's them sit in
the dark and do no feel secure with their purchase and selling
your products!
4) Sell too many "Rights"!
Sell as many "Rights" as you like! Mess up your market and do
not think about your buyers, let's them face extreme
competitions, having less sales and eventually lost their
investment!
5) "Rights" price too high!
Charging your "Rights" price very high to earn huge profit
yourself! High enough to make your buyers facing difficulty
to sell them and do not be able to make profit from marketing
them!
6) Mess up Pricing!
Price your products or packages very low or very high that
other websites cannot compete with you! Low enough for the
perception of sub-standard and high enough that no one will
even think about it!
7) Sell outdate products!
Selling products that are released few months, 1 or 2 years
ago! Do not keep track of newly release products! ( Next Page )
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