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Author: Larry Westfall
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas. Use the list of marketing ideas to help better understand customer needs and ways to satisfy those needs.
GENERAL IDEAS
• Never let a day pass without engaging in
• Determine a percentage of gross income to spend annually on marketing.
• Set specific marketing goals every year; review and adjust quarterly.
• Maintain a tickler file of ideas for later use.
• Carry business cards with you (all day, every day).
• Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings
TARGET MARKET
• Stay alert to trends that might impact your target market, product or promotion strategy. • Read market research studies about your profession, industry, product, target market groups, etc.
• Collect competitors' ads and literature; study them for information about strategy, product features and benefits, etc.
• Ask clients why they hired you and solicit suggestions for improvement.
• Ask former clients why they left you.
• Identify a new market.
• Join a list-serve (email list) related to your profession.
• Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.
PRODUCT DEVELOPMENT
• Create a new service, technique or product.
• Offer a simpler/cheaper/smaller version of your (or another existing) product or service. • Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service.
• Update your services.
EDUCATION, ( Next Page )
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