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Author: JK Ellis
Recently I was contacted by a very successful Internet marketer who asked me what I would suggest to someone who wanted to create a cult-like following.
This is right down my ally so I gave him some very good advice that he couldn't wait to put into action but the question got me
The result are 10 ways to build a cult-like following. Of course each one of them could be a book in itself but here goes.
1. Initiation vs. Instruction
There is a marked difference between learning by instruction and learning by initiation.
Most people give instruction. This is nothing more than stating facts and teach processes. Any good teacher does that as well as most bad ones.
Learning by initiation is about creating an experience that makes the learning personal and visceral to the student. A good example of that is the 1984 movie "The Karate Kid" . On the one hand you have the macho western karate instructor who taught his students by instruction in a skill 'n' drill process. On the other hand you have the character played by Pat Marito who says that he will teach Ralph Macchios' character karate in exchange for doing chores. But the chores must be done in a certain way "This way wax on. This way wax off." Only later does the young hero find out that there was a method to his instructors madness and when he figured it out it made complete sense to him as if struck by a lightening bolt.
There are many things that you could simply tell someone and they would intellectually understand but they wouldn't "get it" as ( Next Page )
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