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Author: David Gikandi
Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. These companies made it big on the web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Why? Was it branding? Sure, they are all strong brands today, but that is not what made them what they are. To
The great news is that your site can start becoming sticky and viral right away by employing a few simple tools. Before we start looking at these tools that you may add to your site, it is important to remember that this works best if you add them into all your pages, emails, and products, as much as is possible to do so. Here we go:
Email To A Friend
On every page on your site, you should make it easy for people to send that page to their friends. Did you know that most people would look at something their friends send them? The number one rule of making something viral is making it easy to spread. Make sure that each page has a clear link or icon that invites the user to send the page to their friend. When they click on it, they should be able to send simply by entering their name and their friend's email address - keep it simple. The only other bit of information you may want to ask them for is their friend's ( Next Page )
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