Advertising And Marketing, Finally, A Plan!!

Advertising And Marketing, Finally, A Plan!!
Author: jim Peters

First things first, let's define the two. Advertising is the act
of getting your message in front of an audience. There are any
number of ways to do this, that's really not the theme of this
message. Being able to track a sale backwards to the advertising
that produced it, is.

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Second, Marketing is the over all process you use to promote
your products and/or services. This includes advertising, but is
in no way limited to advertising. Again the theme here is not to
talk about marketing techniques, but the method's you can use to
track their success.

The very nature of the Internet provides you with a variety of
unique tracking methods. At it's very simplest you can produce
10 separate web pages to advertise in 10 different forums.

EXAMPLE: You have a page selling widgets you want to do a banner
campaign with 10 different banners. You can create 10 mirror
pages i.e. Widgets.html, Widgets1.html, Widgets2.html etc, etc.

In this way a different URL is associated with each of the
different banners you send out and your able to track which
banner is producing the most traffic from 10 identical sites..

There is a much simpler and less time intensive way however, to
achieve that exact same result.

You have your index page and rather than mirroring it 10 times
you simply add ?Widgets1 , ?Widgets2, ?Widgets3, etc, etc, to
the URL.

TEST IT HERE:

http://NetServeInt.com

http://NetServeInt.com/?index1

http://NetServeInt.com/?index2

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