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Author: Barry Forward
For many of us, getting on a radio talkshow can be a great tactical
move as part of our overall publicity effort. Pitching an appearance
on a talkshow begins with much of the same groundwork as preparing
for a news release or other media pitch, you need to have a story
idea or
ten basic tips to use if you are considering presenting yourself as a
talkshow guest.
1. Prepare a Backgrounder/Fact Sheet: This is particularly
important if this is your first venture out into the media. Radio
talkshow hosts and their producers need to be assured that they are
talking with a credible source.
Just saying you are an expert in a particular field is not enough
especially if you are somewhat of an unknown quantity.
2. Research the Talkshow: Nothing kills your chances better than
approaching a talkshow producer with a topic idea that in no way
resembles the style and content discussions normally aired on the
show. If you know what type of topics or pet projects the talkshow
host usually focuses on you should be able to tailor your pitch to be
more in line with their subject matter, and raise the chances of
getting on the show.
3. Capitalize on your Experience: Nothing scares a talkshow
producer more than the possibility of scheduling a guest with a great
topic who once the microphones are open has little or nothing to
say. If you can demonstrate any past experience in anything that
resembles the talkshow experience such as speaking engagements or
lecturing, the producer is more apt to take a shot a your appearance.
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