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Author: Amin Khan
One of my cousin sister is a student of archaeology. She's got a passion for it. A couple of days back she invaded our house and dragged me to one of her friend's beautiful house backyard where I had some weird but useful discussion with her friend.
Her friend turned out to be a direct marketer
Monty (my cousin's friend) had a view that when you make a direct response website selling your products (such as ezine publishing, or search engine resources) you don't necessarily need to take in consideration the geographical aspect of market. He believes these sort of products are for everyone working on the Web regardless of local or global market.
I, on the other hand, and a firm believer of small niches insisted that no matter what the product is, it has a small niche market IF you're a small guy. If that is not true than why experts have formulated global marketing strategies that deals with micro markets? What's the point of collecting demographic data? Etc...etc.
I further reiterated, and to make a valid statement using a real world example talked about the Search Engines move towards multi-lingual support. I said today everybody talks about keywords, key phrases, power and generic words, keyword densities and carefully crafted sentences. Almost all of the major SE placement resources found on the Web are in English. Emphasis is given on the way you make a systematic arrangement of specific words within your web page to achieve a higher ranking.
On the other hand, major Japanese search engines, such ( Next Page )
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