Author: Charlie Cook
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Are you stuck by your own thinking, your behaviors or your perceptions about your marketing and what is or isn't possible?
GIVE YOUR MARKETING A CHANCE The good news is that if you are your biggest marketing obstacle you can easily become your biggest marketing asset. Take the following steps to change your marketing behaviors and perceptions and give your marketing a chance.
Goals - Write down goals for your business and for your marketing. Studies show that people who commit to written goals are more successful, often making ten times as much money as those who don't.
Knowledge - Leverage all you know about your business to provide prospects and clients with a steady stream of ideas they can use. In this way you demonstrate your expertise and stand out from the competition.
Money - Spend as little as possible on marketing, but do expect to spend money relative to the returns you anticipate. For example if you are an independent consultant and want to grow your business to two hundred or three hundred thousand dollars in revenue per year you ( Next Page )
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