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Overcoming Your Biggest Marketing Obstacle
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integrating marketing into your daily schedule.

  • Taking over two minutes to describe how you solve clients problems.

  • Spending too much on promotional campaigns without testing your copy or inexpensive tactics first.

  • Talking too much and not listening to prospects.

  • Not giving away helpful ideas to prospects in order to build trust and establish yourself as the expert who can solve their problems.

  • Not regularly contacting prospects.

  • Forgetting to provide prospects with offers they can't refuse.



    Are you stuck by your own thinking, your behaviors or your perceptions about your marketing and what is or isn't possible?

    GIVE YOUR MARKETING A CHANCE The good news is that if you are your biggest marketing obstacle you can easily become your biggest marketing asset. Take the following steps to change your marketing behaviors and perceptions and give your marketing a chance.

    Goals - Write down goals for your business and for your marketing. Studies show that people who commit to written goals are more successful, often making ten times as much money as those who don't.

    Knowledge - Leverage all you know about your business to provide prospects and clients with a steady stream of ideas they can use. In this way you demonstrate your expertise and stand out from the competition.

    Money - Spend as little as possible on marketing, but do expect to spend money relative to the returns you anticipate. For example if you are an independent consultant and want to grow your business to two hundred or three hundred thousand dollars in revenue per year you

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