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Take It to the Net
Author: Stephan Miller

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Pierre Omidyar did when he founded Ebay in 1995 but now there is an Ebay in every country you can think of and anyone else who has started an online auction business cannot hope to be anything more than a copycat. This is an example of a business that was taken to the net and flourished even more than it could of offline, because the medium allows for millions of customers a day.

Of course, with the good also comes the bad. Canter & Siegel decided to convert junk mail into something that they could use in the newly born world wide web by posting their commercial message to every newsgroup they could find and spam was born. Now it is a part of every day life. And I would rather have it that way. The freedom of information we have on the net is worth the price of deleting a few emails or even a few hundred, but that is just my opinion.

Look around you. There are ideas waiting everywhere. Products that are begging to be converted into something that can be delivered electronically. Marketing techniques that only need a twist to become the latest and greatest internet marketing tactics. Businesses that not only will thrive on the net, but literally take over it. You can remain lazy and say internet marketing is over, the world is flat, and no one will ever walk on the moon or start today and take it to the net.

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Stephan Miller
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