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Author: Joni Hamilton
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name"
Unfortunately, those traditional book store sales aren't always "sold". The books might be returned over and over again. That's the sad reality of the book retail industry.
Your book's fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon.
Here are 19 Book Marketing strategies that will help you acquire those sales:
1. Write your book for a very broad market – nonfiction works best.
2. Write a book that people will be happy to give as a gift.
3. Add as many photos and illustrations as you can afford.
4. Keep the topic light – avoid heavy social commentaries, controversial topics, scientific theories and other "heavy" subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.
9. Sell the benefits of your book on the back cover. That is where you will sell buyers
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