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Author: Ray Robinson
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers
Author Events are the primary vehicle for the self-published author to get out and meet the public, and they can be your ticket to both sales and increased publicity - all thanks to your local retail outlet. This article will be your quickstart guide to developing and setting up winning Author Events and Book Signings.
Follow the steps outlined below, and you'll find yourself scheduling more effective (and enjoyable) events, selling more books, and reaching more readers than ever before.
1 - Research the target locations
Keep in mind that sometimes (more often than not as a matter of fact) the best place to sell books ISN'T in a bookstore. Craft book? What about hobby or fabric stores? Cookbook? What about a local gourmet shop? Business or finance book? Any local seminars coming up that you could "piggyback" with? History or historical fiction? How about your local historical society functions?
Each bookstore has a specific focus, clientele and "ambiance"
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